nz time: Thu 17 May 2012 06:44 p.m.
apex car rentals new zealand PO box 10233 Christchurch New Zealand tel: +64-3-3796897 fax: +64-3-3792647
Apex Rental Cars has 15 branches conveniently located throughout NZ. If you would like to talk directly with any of our car rental managers please use the contact details listed below. If you are calling from outside New Zealand please use the 'click to talk' feature or call+64-3-379-6897.
For Auckland car hire callFuxia Wen: 0800-737-009.
For Christchurch rental cars callPaul Johnson: 0800-10-50-55.
For Wellington car rental callMark Wong: 0800 300-110.
For Picton rental cars callAdam Rennick: 0800 422-744.
For Queenstown car hire callDan Gerard: 0800 53-11-11.
For Nelson rental cars callDave Thorn: 0800 939-777.
For Greymouth car rentals callNeil Richards: 0800 93-95-97.
Apex Car Rentals has used its YouTube channel to launch its latest TVC and invited subscribers to offer feedback to help shape a future Apex TVC campaign, planned to be shot later in the year.
The first ad in the series features a woman surrounded by the bright city lights of Tokyo, yearning for home. She discovers Apex Car Rentals can help make that dream become a reality by heading home and taking some time to drive around the wild coastland of New Zealand, rekindling her love for home.
The YouTube video has received over 48,000 views in just over six months since it was uploaded and total channel views are over 144,000.
Apex Car Rentals director Ricki Shaw said awareness of their brand following YouTube activity has doubled.
"Through the YouTube channel we've managed to communicate directly with our customers and find out from them what they want to hear from us," said Shaw. "It's a valuable tool to learn who our customers are and where they are coming from. Receiving continuous feedback like this has been imperative to our campaign."
"We've received fifteen to twenty suggestions a day about the next TVC. What's more, the suggestions so far have been on brand for Apex and feedback has been very positive. Everyone loves the idea of doing business 'The Kiwi Way' and getting back to your roots. We've had suggestions about what the characters might do next and where they might go. People have become very interested and it's great to see them interacting with the brand."
In addition to the YouTube channel, Apex has been enjoying search success.
"Both paid and unpaid search is very important to us. Around 80 per cent of our bookings come from overseas and we rely on AdWords to help get us in front of those customers," said Shaw.
The Apex mobile site was first launched late last year and has now been relaunched in real-time pricing, booking and secure credit card payments.
"We really want to make sure we are reaching all of our customers, not just the ones who can get to our office or make a phone call. Renting a car should be a painless process and I think our team has really got the right idea when it comes to thinking outside the box."
"iPhone and Android users will get a dedicated user-friendly page when they visit apexrentals.co.nz while they're on the run," added Shaw.
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